Description
DE-YAN, a multidisciplinary design studio, has launched an AR/VR activation called “Crunch Verse” in collaboration with Hypebeast for legacy brand Cap’n Crunch.
The campaign has launched online and on IG and marries the legacies of each brand’s global footprint across the lifestyle and fashion spaces. It is designed for those who love adventure and exploration.
Led and created by Hypebeast, this collaboration between designer Keith Herron of advisry and Cap’n Crunch allows fans to get their hands on the capsule swag collection by engaging in an augmented reality scavenger hunt giveaway sweepstakes.
“Crunch Verse” is an AR web game built to respond to the physical world. The experience encourages nostalgic cereal lovers and enthusiasts of Hypebeast culture to explore the Cap’n Crunch universe and unlock hidden treasures: the limited edition Cap’n Crunch x advisry fashion collab designed by Herron.
The three-piece collection includes a hoodie, baseball cap, and rhinestone-encrusted charm bracelet. Those who complete the game will have a chance to be randomly selected to receive the capsule. The contest runs until September 5.
This professional campaign titled 'Crunch Verse' was published in United States in September, 2024. It was created for the brand: Cap’n Crunch, by ad agencies: DE-YAN and Hypebeast. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted 8 months ago.
