Description
Given that the collection is centered around balance, Y&L emphasized the equilibrium of the Japandi style, which merges Scandinavian influences with Japanese ones, and its wabi-sabi aesthetic, showing a balanced mindset by embracing the beauty of natural imperfections. In order to honor the design heritage from both countries, the campaign pays homage with Japanese kintsugi (“golden joinery”) in one vignette, a shishi-odoshi fountain in another and warm Scandinavian textures throughout.
This professional campaign titled 'Counter/Balance' was published in United States in October, 2020. It was created for the brand: Brizo, by ad agency: Young & Laramore. This Integrated medium campaign is related to the House, Garden industry and contains 6 media assets. It was submitted over 4 years ago.
Credits
Advertising Agency: Young & Laramore, USA
President and Chief Strategy Officer: Tom Denari
Principal, Executive Creative Director: Carolyn Hadlock
Principal, Group Creative Director: Trevor Williams
Creative Director: Scott King
Senior Writer: Jane Driver
Senior Designer: Mitchell Brown
Associate Creative Director: Dan Shearin
UX Designer: Rachel Regan
Senior Digital Developer: Chris Weiper
VP of Account Management: Nick Prihoda
Account Supervisor: Alexandra Neff
Senior Account Manager: Adair Dorsett
Account Manager: Sydney Jameson
VP, Media Director: Lindsey Warner
Digital Media Planner/Buyer: Amanda Eagle
Director of Production: Lynn Kendall
Production Designer: Jeff Durham
Production Designer: Pam Kelliher
