Description
The local production of Cerveza Corona, the brand of AB Inbev Bavaria's global portfolio, in line with the company's commitment to make a transition to renewable energy, will be be exclusively brewed with solar energy, having the 100% of the production completed by beginning of 2024. To promote its clean production, “Corona Solar Energy” by creative agency DAVID Bogota, shows off Corona in its most natural way — brewed by the sun.
The campaign lets the power of the sunshine in the visually striking campaign, nodding to the use of solar energy. Each creative component is 100% shoot with sun light and the reflection on the bottle, centered on natural images to highlight the sun’s effect on the landscape, the water, the human body and the new brew method of Corona.
This professional campaign titled 'Corona Solar Energy' was published in Colombia in March, 2023. It was created for the brand: Corona, by ad agency: DAVID Bogota. This OOH Outdoor and Print media campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted over 1 year ago.
Credits
Agency: DAVID Bogota
Client: Corona
Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
CCO: Carlos Camacho
Managing Director: Juan Pablo García
Account Manager: Catalina Córdoba
Creative Copywriter: Camila Ordóñez Bozzi
Art Directors: Julián Olivares, Camilo Jiménez (Sazky), Izmael Crespo, Laura Arcila
Global PR Director: Sandra Azedo
CMO AB Inbev Bavaria: Alvaro De Luna
Global Brands Marketing Director: Juanita León
Corona Brand Manager: Camila Escobar
Brand Business Leader: Alejandra González
Growth PM Corona: Juan José Muñoz
Producer: Lorena Díaz
Production Company: Kohler Studio
