Commit To The Rainbow. Taste The Rainbow.
Agencies: Team OMC • DDB Chicago • Critical Mass
Description
SKITTLES is out with its newest campaign, "Commit To The Rainbow. Taste The Rainbow." which puts a playful spotlight what is often dubbed “Gen Z's commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible.
In this latest iteration of SKITTLES' iconic "VERB THE RAINBOW. TASTE THE RAINBOW." brand platform, SKITTLES created a thought-provoking commercial called "Youth." Together with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, and directed by the award-winning Andreas Nilsson, the film showcases a grandson who willingly gives up his youth to his grandma in exchange for the delicious fruity SKITTLES. It's a unique and twisted take on commitment that perfectly embodies the SKITTLES brand.
In addition to the film, the campaign includes addressable digital and social assets that interrupt people's social feeds, urging them to stop committing to mundane content and instead commit to the SKITTLES version of it. The “commitment” platform will continue to evolve throughout 2025, inviting SKITTLES fans to show their extreme commitment to the brand in various media and global markets.
Creative is airing in the US market now, across TV, FEP and social. A global rolled out is planned in key markets for 2025.
This professional campaign titled 'Commit To The Rainbow. Taste The Rainbow.' was published in United States in October, 2024. It was created for the brands: Mars and Skittles, by ad agencies: Critical Mass, DDB Chicago, and Team OMC. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted about 1 month ago.
Credits
Client: Mars Wrigley, Skittles
Campaign: Commit To The Rainbow. Taste The Rainbow.
Agency: Team OMC (DDB-Chicago & Critical Mass)
Mars Wrigley – Skittles Team
VP Senior Director Brand & Content: Ashley Gill
VP Senior Director Brand & Content: Heather Stuckey
Chief Brand Content & Media Officer: Rankin Carroll
Associate Director Brand & Content: Christina Ulmes
Global Portfolio VP: Armando Reyes
Chief Marketing Officer North America: Gabrielle Wesley
VP, Brand Marketing: Ro Cheng
Associate Director, Brand Marketing: Sally Tran
Head of Digital Content & Social Media Studio: Chris Bendeck
Senior Manager Media: Samantha Sramowicz
Senior Director, Media: Ray Amati
Interim Manager of Brands and Content Marketing: Michael Kelly
Manager, US Brand PR: Erin DeAngelo
Team OMC
EVP Global Client Lead: Alysson Scartz
VP Client Services: Lauren Rapoport
Account Director: Mason Friedman
Program Director: Sarah Lobdell
Project Manager: Emma Carelle
Director of Business Affairs: Jillian English
Business Affairs Director: Robyn Ho
Head of Strategy: Jaime McGill
Group Strategy Director: Kathryn Swiston
Chief Creative Officer: Colin Selikow
VP Executive Creative Director: Andrew Lavery
Group Creative Director: Brian Culp
Group Creative Director: Katie Bero
Creative Director: Jeff Hodgson
Creative Director: Eli Ferrer
Head of Production: Annie Larimer
Senior Producer: Katie Shutt
Production: Biscuit Filmworks
Director: Andreas Nilsson
Founding Partner: Shawn Lacy
Executive Producer: Holly Vega
Producer: Jeff McDougall
Head of Production: Sean Moody
Director of Photography: Peter Deming
Production Designer: Francois Jordaan
Editorial: Cut+Run
Editor: Ben Campbell
Assistant Editor: Conor O’Sullivan, Lawrence Lakshmanan
Managing Partner/EP: Amburr Farls
Head of Production: Brady Fiero
Producer: Brian Mulvey, Ellie Ware
Post Production / VFX: BaconX
VFX Supervisor / On-Set Supervisor / CD: Jonas Drehn
Executive Producer: Lorène Lescanne
Head of Production: Rikke Gjerløv Hansen
VFX Producer: Morten Stahlhut
Colorist: Hannibal Lang
Lead Compositor: Oliver Buus
Compositors: Mikkel Hansen, Warwick Campbell, Dan Dirckinck-Holmfeld, Kai Hauswirth
CG Lead: Thomas Haas-Christensen
CG Artists: Andriy Bilichenko, Victor Skarbye, Niels Träff, Rickard Didriksson, Marie Alsing
Conform: Søren Knudsen, Oliver Wozny
Matchmove: QL Beans
Finishing: Significant Others
Managing Director: Justin Brukman
Executive Producer: Alyssa St. Vincent
Head of Production: Alexandra Leal
Executive Creative Director: Dirk Greene
Head of Design: Phil Brooks
Jr. VFX Artist: Nico Johnson
VFX Assist: Kogan Li
Sr. VFX Producer: Caroline Goujard
VFX Producer: Kyla Amols
Associate Producer: Hoa Vu
Audio: Omnicom Studios
Mixer/Sound Designer: Justin Mayer
Studio Producer: Tom Syoen
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ADDRESSABLES
VFX/Animation: Significant Others
Managing Director: Justin Brukman
Executive Producer: Alyssa St. Vincent
Head of Production: Alexandra Leal
Executive Creative Director: Dirk Greene
Head of Design: Phil Brooks
Creative Director: Davy Force
GFX Artist: Hannah Sung
GFX Artist: Nick DenBoer
VFX Artist: Nicholas Renaudeau
VFX Artist: Phil Apostol
Jr. VFX Artist: Nico Johnson
VFX Assist: Kogan Li
Sr. VFX Producer: Caroline Goujard
VFX Producer: Kyla Amols
Associate Producer: Hoa Vu
Audio: Omnicom Studios
Mixer/Sound Designer: David Axelbaum
Studio Producer: Tom Syoen
