The Colgate MaxFresh ad that has goof-ups.
Description
About 4 months ago, Colgate released a commercial for MaxFresh – a toothpaste with cooling crystals that kicks the sleep out of you and prevents early morning goof-ups. Months later, The CID team – India’s most popular Crime Investigation show, found out that our half-asleep team goofed up during the shoot and left continuity errors in the final film.
To make up for this embarrassing blunder, Colgate is giving away exciting gift hampers* to anyone who can spot the goof-ups in the ad.
This professional campaign titled 'Colgate MaxFresh Doctor Sleep | The CID Investigation' was published in India in April, 2024. It was created for the brand: Colgate Palmolive, by ad agency: WPP@CP. This Integrated medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
CCOs: Kainaz Karmakar & Harshad Rajadhyaksha
ECD: Juneston Mathana
Creative Team: Abbas Mirza, Shiladitya Saha, Faizan Shaikh
Account Management: Esha Datta, Zeus Balaporia, Faizan Shaikh, Bhumika Mandviya
Agency Producer: Divyang Pandya
Director: Ritankar Nandy
Producers: Bhavin Mehta / Zaheerali Furniturewala
