CNY 2025 - 满福 (Man Fu)
Description
What is Chinese New Year To Us?
We asked young people about their lives, their struggles, and their joys. They told us how hard it is—the pressure to be perfect, to meet expectations, and to keep up in a world that never stops demanding more. The silent burdens, the need for validation—it’s overwhelming.
But they also shared something deeper: a desire for authenticity, for moments that truly matter. Inspired by this, they came together to create something real. This Chinese New Year song was written by these very voices—ordinary young people with no professional background in music. It’s raw, heartfelt, and genuine, celebrating Chinese New Year as they experience it.
At its core, this song is about *满*—fulfilment, abundance, and blessings. It’s a rhythmic reminder to cherish love, connections, and the courage to be yourself, even when it’s hard.
This Chinese New Year, let’s celebrate the real moments, the imperfect journeys, and the beauty of just being. Because being young today is difficult, but it’s also a time to embrace hope, empowerment, and self-discovery.
This lo-fi inspired Chinese New Year song is written, sung and acted by us, for us.
This professional campaign titled 'CNY 2025 - 满福 (Man Fu)' was published in Malaysia in January, 2025. It was created for the brand: AEON Malaysia, . This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 4 months ago.
