Description
Datafy.io turned a low-visibility booth at KubeCon Europe (London) into a retro arcade crowd magnet. On a limited budget and tucked away from heavy foot traffic, the cloud storage company launched Cloud Storage Space Invaders – a playful throwback game that drew crowds despite the odds. The concept tapped into nostalgia: attendees played a Space Invaders-inspired arcade game where unicorns (Datafy.io’s whimsical heroes) defended cloud storage from swarms of invading currency symbols. The cheeky tagline “We’re not magic, we’re magical” set the tone for a campaign that was both enchanting and technically clever.
The on-site activation kept the energy high. Conceived with help from AI tools such as ChatGPT and Claude, and coded with no coding experience on Claud 3.7.
The results were magical indeed. Hundreds of qualified leads were scanned as visitors lined up to join the fun – a massive win for a booth in a low-traffic location. Engagement soared, turning a quiet corner of KubeCon into one of the event’s must-visit attractions.
This professional campaign titled 'Cloud Storage Space Invaders' was published in Israel, United Kingdom, and United States in April, 2025. It was created for the brand: datafy.io, by ad agency: radicalb2b. This Digital and Experiential media campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted 24 days ago.
Credits
Client: Datafy C.M.O. Yoav Ilovich
Creative and branding Agency - RadicalB2B.com
Creative, Copy, Game build: Edan Gilboa
AI assistants - Claude 3.7 ChatGPT o3-mini-high
Project management: Inbar Yagur
Code build: Yahli Gilboa
