Description
As part of The Clio’s yearlong 60th anniversary celebration, they are unveiling six decades of (advertising) history immortalized in one masterpiece.
Clio worked with BBDO Los Angeles to honor some of the iconic men, women and ideas from the past 60 years that have defined this advertising era by canonizing them in a work of art as grand as their contributions to our industry. The result is a sprawling renaissance-style painting by Sam Spratt.
With a larger-than-life Clio at the center, the image is an homage to the pioneers (Bill Bernbach), trailblazers (Mary Wells Lawrence) and modern mavens (David Droga) whose strokes of genius are imprinted on our shared history.
The image also invites viewers to fall in love with advertising all over again, with a look at the most beloved characters that have shaped our popular culture-- from the Kool-Aid Man to The Bud Knight and beyond.
Visitors to Clio60.com can interact with the painting and become advertising history buffs by clicking on any character to learn more and share their favorites using #Clio60.
This professional campaign titled 'Clio Awards 60th Anniversary' was published in United States in August, 2019. It was created for the brand: Clio Awards, by ad agency: BBDO. This Print medium campaign is related to the Professional Services industry and contains 2 media assets. It was submitted about 5 years ago.
Credits
Advertising Agency: BBDO, Los Angeles, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer: Greg Hahn
EVP Group Executive Director: Matt MacDonald
EVP Managing Director: Rachel Nairn
EVP Head of Strategy: Tim Millar
EVP Executive Creative Director: David Cuccinello
EVP Executive Creative Director: David Povill
Creative Director Head of Design: John Moeller
Associate Creative Director: Will Lindberg
Associate Creative Director: Toby Brewer
Art Director: Kory Brocious
Copywriter: Danielle Silveri
Executive Producer: Katie Porter
Art Producer/Print Producer: Eric Ortega
Content Management Lead: PD Shindell
Content Manager: Rustie Burris
Tech & Experience Lead: Julien Chaillou
Senior QA Engineer: Jimmy McGee
Production Artist: Antoine Moore
Account Director: Rachel Greenlee
Account Supervisor: Rebecca Hanson
Account Supervisor: Liz Weakley
Senior Account Executive: Malia Blew
Account Coordinator: Kiana Smith
Senior Brand Strategist: Alex Morrison
VP Director of Project Management: Colin Vidika
Senior Project Manager: Cornelia Berg
Artist: Sam Spratt
Production: BBDO Studios
BBDO Studios Lead: Michael Gentile
Director/Photographer: Koji Yahagi
Inside Props Master: Gino Fortebuono
Production Assistant: Alex Mirza
Producer: Jeff Reagan
Post Production: EG++
Editor: Martin Henson
Sound Engineer: John Cabrera
Post Producer: Danielle Knight
Animator: Zane Gould
Music: Beacon Street Studios
Composer/Partner: Andrew Feltenstein
Composer/Partner: John Nau
Producer: Leslie DiLullo
Website: 14Four
Developer: Savana Fernandes
Developer: Bryan Daul
Producer: Kate Bresnahan
Producer: Amy Thorne
