ADVERTISING

H & R Johnson India

Chupao Nahi Sajao

Agency: Big Trunk Communications

You may or may not find some things, but you will easily find broken tiles. This Diwali, don't hide, but decorate. Prepare for Diwali with H & R Johnson.

When your relationships are top-notch, then why is your kitchen top in such a condition? This Diwali, don't hide, but decorate. Prepare for Diwali with H & R Johnson.

We've heard walls have ears, that means, they have hearts too. And this heart doesn't look good broken. This Diwali, don't hide, but decorate. Prepare for Diwali with H & R Johnson.

This unexpected rain can spill water over your aspirations anytime. This Diwali, don't hide, but decorate. Prepare for Diwali with H & R Johnson

Description

This Diwali, H & R Johnson Tiles introduces the #ChupaoNahiSajao campaign, humorously spotlighting the common jugaads (quick fixes) homeowners use to hide the flaws in their homes, especially in bathrooms and kitchens. While Diwali is often associated with sprucing up homes—new curtains, fancy crockery, and vibrant décor—people frequently overlook their tiles, which are the foundation of a beautiful home. Instead of permanent solutions, they opt for temporary fixes that only cover up the real problem.

The campaign aims to encourage homeowners to abandon these short-term fixes and opt for long-lasting solutions with H & R Johnson.
By blending humor with relatable household scenarios, the #ChupaoNahiSajao campaign delivers a message about addressing home imperfections once and for all in preparation for Diwali, rather than hiding them away.

This professional campaign titled 'Chupao Nahi Sajao ' was published in India in October, 2024. It was created for the brand: H & R Johnson India, by ad agency: Big Trunk Communications. This Digital and Film media campaign is related to the Other industry and contains 4 media assets. It was submitted 6 days ago.

Credits

Advertising Agency: Big Trunk Communications
Concept & Copywriter: Ashwin Krishnakumar
Associate Creative Director: Afroz Khan
Director: Asawari Lugade
Executive Producer: Prasad Warankar
Creative Executive: Shuubham Khona
Director of Photography: Sagar Selani
Costume Stylist: Siddhi Chikhalkar
Set Stylist: Tanaya Kamte
Hair and Makeup: Samikasha Warankar
Assistant Social Media Manager: Rajat Buchala
Sr. Social Media Manager: Divya Kamath
Designer: Sairaj More
Art Director: Pranjali Modak
Social Media Vice President: Nikita Bhate
Client Servicing Account Director: Prathamesh Raje
Vice President Sales : Manek Madhusoodanan
Executive Creative Director: Jaideep Mhapsekar

ADVERTISING

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