Description
Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first ever brand icon, this milestone marks nearly 15 years since
BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better for you hydration. Alongside the new visual identity is the launch of “Choose Better™,” an integrated masterbrand campaign that celebrates athletes and consumers who challenge the status quo to become better every day.
Known for providing superior hydration with better-for-you ingredients, better taste, and no artificial flavors, sweeteners or dyes, BODYARMOR is redefining the sports drink category in its next era, ushering in a fresh visual identity. All changes reflect the brand’s commitment to the realness of its ingredients and its thirst for continual improvement. Consumers can start to see the new packaging in stores by the end of the month, with the nationwide rollout expected to be complete by EOY.
The brand transformation is rooted in four key areas:
1. Modern look and feel
2. Simplified design to showcase the reality of ingredients
3. Differentiated portfolio
4. Bringing boldness and energy back to the traditional sports drink category
“BODYARMOR entered the market in 2011 as the challenger brand, and quickly redefined the sports drink category,” said Tom Gargiulo, Chief Marketing Officer at BODYARMOR. “Over the years, the landscape has evolved but our DNA remains the same – bold, authentic, and unapologetically real. This new visual identity is not just about a fresh look, it’s about reinforcing who we are and where we’re headed. We’re raising the bar once again, delivering a brand and product line-up that fuels the next generation of athletes and hydration-conscious consumers.”
With a bold new identity and campaign that drives home its core mission, BODYARMOR is continuing to shape the future of the sports drink industry while inspiring consumers to reevaluate their routine and make better, more conscious choices.
This professional campaign titled 'Choose Better' was published in United States in April, 2025. It was created for the brand: BODYARMOR, by ad agency: M&C Saatchi Sport & Entertainment. This campaign is related to the Food and Sports industries and contains 4 media assets. It was submitted 12 days ago.
