Description
Chime, the #1 most-loved mobile banking app, is launching the “Chime Feels” advertising campaign to help people feel good about the financial decisions that lead to life’s big events. SF-based agency Barrett developed the creative work. The spots will begin to air on February 6 on Broadcast, Streaming (Hulu, Peacock, Tubi and Fubo) and Digital (social, YouTube) media.
The new campaign follows Chime members as they contemplate a series of big life moments. We bear witness to Chime’s confidence-building financial tools, propelling them toward their goals. The creative celebrates this. A father and son admire a dream “cool” truck, hoping one day it will be theirs; and an entrepreneur chases her dream of opening a bakery.
Members build confidence in their day-to-day financial decisions using Chime’s unique suite of “peace-of-mind” products—including SpotMe fee-free overdraft, early payday with direct deposit, and Credit Builder, which can improve credit scores over time. The spots show how Chime is more than a banking app—it’s a financial partner who is there for you every step of the way.
The campaign uses the track “Feels” by Calvin Harris featuring vocals by Katy Perry to connect to the feeling Chime wants all members to have. This sentiment is captured in the commercial’s tagline, “When your money’s good, you feel good.”
This professional campaign titled 'Chime Feels' was published in United States in February, 2023. It was created for the brand: Chime, by ad agency: Barrett. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 2 years ago.
Credits
Agency: Barrett
Chief Creative Officer: Jamie Barrett
Executive Creative Director: Todd Eisner
Creative Director: Melissa Macarian
Senior Copywriter: John Vasiliades
Head of Production: Conor Duignan
Executive Producer: Charlotte Dugoni
Head of Accounts: Robert Woods
Account Director: Colleen Ridder
Account Manager: Justina Smith
Production Company: MJZ
Director: Hoffman / Metoyer
President: David Zander
Executive Producer: Eriks Krumins
Line Producer: Oliver Van Beek
Director of Photography: Evan Prosofsky
Editorial Company: Cut+Run
Editor: Pete Koob
Assistant Editor: Stefan Manz
Executive Producer: Brian Stanley
Head of Production: Kristen Jenkins
Post Production: The Mill
Visual Effects Company: The Mill
Visual Effects Flame Artists: Jerome Knight
Managing Director: Anastasia von Rahl
Executive Producer: Melody Alexander
Post Producer: Emily Stave
Post Coordinator: Lachie Wappet
Track: “Feels” By Calvin Harris, featuring Katy Perry
Music Supervisor: Michael Frick, MNRK Music Group
Mix House: One Union
Sound Engineer: Joaby Deal
Color Company: Trafik
Colorist: Mark Gethin
Producer: Greer Bratschie
Business Affairs: Tricia Krasneski
