ADVERTISING

Casillero del Diablo

Pairing Two Classics, Wine and Song

Agency: DAf

DAf Agency's Casillero del Diablo campaign

DAf Agency's Casillero del Diablo campaign

DAf Agency's Casillero del Diablo campaign Behind the Scenes

DAf Agency's Casillero del Diablo campaign

Description

DAf Agency (Santiago, Chile) has worked with Chilean wine brand Casillero del Diablo to launch a global campaign with an iconic musical hook, using former Beatle George Harrison’s classic song, “Got My Mind Set On You” to drive appeal across generations. The campaign unites music, fire, dance and the brand legend to ignite consumer interest.

This professional campaign titled 'Pairing Two Classics, Wine and Song' was published in Chile and United Kingdom in June, 2024. It was created for the brand: Casillero del Diablo, by ad agency: DAf. This Audio, Experiential, and Film media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 11 months ago by DAF S.A..

Credits

Advertising Agency: DAf
Executive Director: Felipe Dacaret
Executive Producer: Carlos Angulo
Art Director: Hernán Almendras
Copywriter: Charis McGowan, Emily Williams
Choreographer: Ian Harting
Editing and Color: Rodrigo Reyes Traverso

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