Description
Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival.
It should come as no surprise that a brand steeped in Irish heritage would serve up a tv ad with savagely entertaining storytelling sitting at its core.
But “Cheltenham 2023” marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign – the first since BBH was appointed to handle the brand’s integrated advertising business in January.
Featuring the ultimate sequel from the Irish bookie ahead of the marathon four-day horse racing bonanza, BBH zeros in on the friendly (and at times not so friendly!) banter that ignites between both sets of punters when they meet annually. Through it, they achieve the ultimate creative springboard to maintain a continuous narrative steeped in insight.
This professional campaign titled 'Cheltenham 2023' was published in United Kingdom in February, 2023. It was created for the brand: Paddy Power, by ad agency: BBH London. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
CLIENT: Paddy Power
BRAND & MARKETING DIRECTOR- Michelle Spillane
HEAD OF BRAND STRATEGY- Leah Spears
HEAD OF SPORTSBOOK MARKETING- Tom Muldowney
SENIOR MARKETING MANAGER- Patrick Boyce
BRAND MANAGER- Dean Finn
PR MANAGER UK&I- Rachael Kane
ADVERTISING AGENCY: BBH
CCO: Alex Grieve
ASSOCIATE CREATIVE DIRECTOR: Luke Till, Lawrence Bushell
COPYWRITER: Jonny Durgan
AGENCY PRODUCER: Rory Reames
AGENCY ASSISTANT PRODUCER: Rebecca Ellis & Valentina Schwendinger
PLANNERS: Jonny Turnbull
BUSINESS LEAD: Bobbie Gannon
ACCOUNT MANAGER: Alexander Boden
MUSIC SUPERVISION: Black Sheep Music / Hywel Evans & Daniel Olaifa
PRODUCTION COMPANY: Pulse Films
DIRECTOR: Freddie Waters
EXECUTIVE PRODUCER: James Sorton
HEAD OF PRODUCTION: Chris Harrison
PRODUCER: Neil Andrews
DOP: Benjamin Krakun
PRODUCTION DESIGNER: Carly Reddin
WARDROBE DESIGNER: Scarlet Wallis & Danielle Timperley (for Abbey Clancy)
EDITOR: Leo King / Stitch Editing
POST-PRODUCTION COMPANY: Rascal Post
ECD & VFX SUPERVISOR: Andrew “Barnsley” Wood
2D LEAD: Holly McLean
2D: James Pratt, Rich DC
COLOURIST: Dan Levy
EXECUTIVE PRODUCER: Matthew Towell
PRODUCER: James Beck
COLOUR PRODUCER: Jai Mhach Durban
SOUND STUDIO: String and Tins
SOUND DESIGN: Adam Smyth
ADDITIONAL SOUND DESIGN: Jim Stewart
AUDIO POST PRODUCER: Eimear Ní Ghuaire and Olivia Endersby
