Description
Background:
Chase is America’s largest bank—trusted by older generations but largely overlooked by Gen Z. While Gen Z values security and advice, they don’t feel seen or spoken to by Chase. Now, Chase aims to change that with a campaign promoting the new Freedom Rise card, built specifically for this next generation of financial consumers.
Problem:
To Gen Z “Starters,” finance feels like a foreign language—overwhelming, anxiety-inducing, and full of barriers. While other institutions offer education, few speak Gen Z’s language or match their preferred formats. Chase needs to bridge this gap by translating finance into something Gen Z can actually connect with.
Creative Idea:
Finance is a language, let’s get fluent.
We created a custom emoji library and video series to help Chase decode financial concepts in a way Gen Z understands and enjoys, making financial independence feel approachable, not intimidating.
This professional campaign titled 'Chase Freedom Rise: Finance is a language, let’s get fluent.' was published in United States in March, 2025. It was created for the brand: JPMorgan Chase, by ad agency: Translation. This Digital medium campaign is related to the Finance industry and contains 7 media assets. It was submitted 24 days ago by Art Director: Buchun Jiang of Translation.
Credits
Advertising Agency: Translation
Chief Creative Officer: Jason Campbell
Head of Design: Jason Nuttall
Senior Designer: Britt Gudas
Group Creative Director: Devin Baker
Group Creative Director: Roger Hoard
Associate Creative Director: Emily Frederick
Art Director: Buchun Jiang
Art Director: Jordyn Silver
Art Director: Sonja Malic
Copywriter: Jared Blinderman
Copywriter: Sonny Sirivong
Senior Context Strategy Director: Quinn Frehner
Context Planner: Rylan McBride
Producer: Christian Cabrera
Animation House: Golden Wolf
