Chance Encounter
Chance Encounter Hero Image
Description
Rock & Roll Hall of Fame inductee and two-time Grammy® Award-winning Hip-Hop icon LL COOL J is joining Progressive’s Parenta-Life Coach Dr. Rick for a teachable moment: even though a hip-hop star could be standing right behind you…just act naturally.
The new commercial, "Chance Encounter," premiered during the “A GRAMMY Salute to 50 Years of Hip Hop” show that aired last night (12/10) on CBS. The spot will enter the market on Jan. 1, 2024.
LL COOL J took the stage to honor Hip-Hop’s 50th anniversary – a moment in time Progressive is leaning into to showcase the brand’s commitment to multicultural milestones that matter to consumers.
This professional campaign titled 'Chance Encounter' was published in United States in December, 2023. It was created for the brand: Progressive Insurance, by ad agency: Arnold. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted over 1 year ago by Founder: Kristen Bryan of KBPR.
Credits
Agency: Arnold
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
VP, Creative Directors: Tom Kelly, Thomas Hair
Broadcast Producers: Sean Vernaglia, Maria Torres
Marketing: Alex McSweeney, Crissy Cavallaro
Project Manager: Samantha Trythall
Business Affairs: Camara Price
Production:
Director: Martin Granger
Production Company: Moxie Pictures
Line Producer: Heidi Soltesz
Director of Photography: Malik Sayeed
Editorial House: Cosmo Street
Editor: Aaron Langley
Visual Effects: Zero VFX
Sound Design: Mike Secher/Soundtrack Group
Music: JSM Music
Color: Rob Bessette, The Color Refinery
