1. Ishq adhura chalega magar chai aadha cup nahi- Incomplete love is okay, but tea should always be filled
Tumse bahot si shikayate baki hai agar chai pilado toh sab maafi hai- I have many complaints left with you but if you serve me tea, everything is forgiven
Dil Tuta lekin chai bani rahi- Heart broken but tea remains
Ek chai do khari apni kahaani sabse pyaari- One chai two puff pastry our story is the sweetest
Tum aadat nahi talap ho bilkul chai ki tarah- You are not a habit, you are like tea, very addictive
Description
Idea- Chai (Tea)- An Emotion.
The typographic ad discusses the various stages of love and how Chai(Tea) is your friend whether you're in love or going through a breakup. In my opinion, the "Brooke Bond Red Label" brand conveys a strong sense of coziness, comfort, and connection. While creating this campaign we aimed at drawing attention to the lines and demonstrating support for you throughout your life. Every single line has been used in a romantic way, whether it be for breaking up or falling in love. The lines used here is in Hindi language. The words take on the shape of the heart-shaped smoke created by the steam rising from the mug. The brand's greatest feature is that it unites individuals from all.
This student campaign titled 'Chai- An Emotion' was published in India in February 2024. It was created for the brand 'Brooke Bond Red Label Tea' by ad school L. S. Raheja School Of Art. This print media campaign is related to the beverage industry and contains 6 media assets. It was submitted 25 days ago.
This student campaign titled 'Chai- An Emotion' was published in India in March, 2024. It was created for the brand: Hindustan Unilever Limited, by ad school: L. S. Raheja School of Art. This Print medium campaign is related to the Food industry and contains 7 media assets. It was submitted 10 months ago.
Credits
Advertising School: L. S. Raheja School Of Art, Worli, India
Art Director: Himanshi Pokharna
Copywriter: Himanshi Pokharna
Mentor: Prof. Sudarshan Bhosle
