Description
Doe-Anderson Delivers Dramedy for Roto-Rooter
Celebrates the Busiest Day of the Year for Plumbers Everywhere
Produced and created at Doe-Anderson as a movie trailer for a horror movie befitting of the busiest day of the year for plumbing problems, the dramedy spot lays out the looming terrors of the day while giving a shout out to plumbers everywhere.
Said Creative Director Miles Harvey, “It's Black Friday to the rest of us but it's Brown Friday in the plumbing trade -- the busiest day of the year for clogs and calls. So obviously it's a huge priority to get Roto-Rooter top-of-mind among homeowners right at that moment in time. This year, we were thinking what is really topical particularly as the holiday season kicks off and it hit us: holiday movie trailers. With all the big holiday movies generating buzz right now, what if we make a Brown Friday movie trailer? The catch is, of course, if it's a Brown Friday movie... it's got to be a horror movie. Which perfectly captures our brand voice, brand positioning as the plumbing pros, and the cultural opportunity.”
The social campaign rolls out across platforms this week.
This professional campaign titled 'Celebrates the Busiest Day of the Year for Plumbers Everywhere ' was published in United States in November, 2024. It was created for the brand: Roto-Rooter, by ad agency: Doe-Anderson. This Content, Digital, and Film media campaign is related to the Professional Services industry and contains 4 media assets. It was submitted 5 months ago by Lynne Collins.
Credits
Doe-Anderson Credits:
Account Director - Frankie Carr
Project Manager - Meghan Gibson
Chief Creative Officer – Leyla Touma Dailey
Creative Director - Miles Harvey
Copywriter – Chelsea Schultz
Social Strategist - JT Murphy
Director- Chase Stewart
Cinematography- Christian Watson
Grip/Lighting: Joe Laughrey
Edit/Sound Design- Chase Stewart
Colorist- Christian Watson
Motion Graphics- Brandon Radford
Production: Doe-Anderson
