Description
“Celebrate the Assist” brings together the Lowe’s brand, known for friendly, helpful associates, and Messi, known for his record-breaking number of assists, showcasing the power of the assist, on the field AND in the aisles.
The spot ran on TV, OLV, Social & In Stadium through the duration of Copa (7/14), and will run during the Leagues Cup from 7/26-8/25, alongside local watch parties, and loyalty rewards program efforts.
This campaign follows the Lowe’s announcement earlier this year about a hat trick of soccer partnerships with Lionel Messi, Inter Miami FC, and the Copa America Tournament.
This professional campaign titled 'Celebrate the Assist' was published in United States in July, 2024. It was created for the brand: Lowe's, by ad agency: Dentsu Creative. This Direct medium campaign contains 1 media asset. It was submitted 10 months ago.
Credits
Lowe's
Jen Wilson – Chief Marketing Officer
Kyle McCarthy – VP, Chief Creative Officer
Bailey Surrett – Sr. Creative Director
Elizabeth Bragg – Sr. Manager, Creative Campaign Ops
Yesenia Herrera-Ibarra - Creative Production Coordinator, Video
Gerardo Soto - VP, Brand & Sports Marketing
Lei Duran – VP, Marketing Strategy, Planning & Media
Allie Johnson – Sr. Manager Media Planning
David Kratt - Sr. Director, Retail Brand Marketing
Julie Lee - Director, Retail Brand Marketing
Candice Dimmette - Associate Marketing Manager
Dentsu Creative
Laurel Flatt - Chief Client Officer
Jane Delworth - EVP, Client Leadership
Katie Coe - VP, Client Leadership
Mollie Berger - Account Director, Client Leadership
Lexi Kern - Account Supervisor, Client Leadership
Carolyn Fine - Associate Director, Project Management
Brian Eden - Executive Creative Director
Alex Taylor – Executive Creative Director
Andres Arlia - Group Creative Director
Giovanni Muratori - Creative Director
Chris Nelson - Associate Creative Director
Shawna Ross - Chief Strategy Officer
Anna Conroy - EVP, Brand Experience Strategy
Jennifer Pollack - SVP, Integrated Strategy
Stacy Kay - SVP, Integrated Production
Tony Wallace - Executive Producer
Zoe Grubbe - VP, Business Mgmt & VP, Talent Mgmt
Polly Poulos-McCarthy - Sr. Business Manager, Business Affairs
Sue Ayson - VP, Talent Management
Hilary Olesen - Sr. Talent Manager, Business Affairs
Megan Jenkins - Sr. Talent Manager, Business Affairs
Asha Ramirez – SVP, Regional Communications & Marketing Lead
Shana Blackman – Director, External Communications
PRODUCTION | Smuggler
Brian Beletic - Director
Patrick Milling-Smith -Co-Founder
Brian Carmody - Co-Founder
Tim Pastore - Chief Executive Officer, SMUGGLER Entertainment
Sue Yeon Ahn- Managing Director
Andrew Colón - Chief Operating Officer
Alex Hughes - Head of Production
Jaclyn Larson - Executive Producer
Carmen Bosle - Producer
Cat Restrepo - LM Producer
EDITORIAL | PS 260
Maury Loeb - Editor
Laura Lamb Patterson - Editorial Executive Producer
VISUAL EFFECTS | The Mill
Yarin Manes - VFX On Set Supervisor
Niko Larsson - VFX On Set Supervisor
Rachel Liebman - VFX Executive Producer
AUDIO | Heard City
Mike Vitacco - Mixer
B Munoz – Producer
MUSIC | Consortium
Seth Olinsky - Composer
Maggie Flatley – Producer
MUSIC SUPERVISION | Premiere Music Group
Winslow Bright - Co-President
PHOTOGRAPHY
Carlos Gonzalez - Photographer
Souris Hong - Producer
SPORTS MARKETING AGENCY | Genesco Sports
Ben Barilich – Senior Director
Raphael Sicolin – Director, Hispanic Marketing & Soccer Properties
Fernando Rivera – Senior Manager
MEDIA | Spark
Kate Richardson SVP
Karen Zelenka VP
Brian Cipollina VP
Jacqueline Fulcher Associate Director
Ryan Doud Associate Director
Gregory Winkler Associate Director
Lisbeth Sosa Manager
Margeaux Koechlin Manager
Autumn Garrett Manager
Stephanie Jordan Manager
Mary Yachnik Manager
Caitlin Shalhoub Manager
Ellie Smith Senior Associate
Abby Tran Senior Associate
Ally Rizzuto Senior Associate
Reyan Mustafoski Senior Associate
Tonia Chiu Senior Associate
Brenda Losilla Associate
Elissa Harman SVP
John Pummell Associate Director
Kimberly Thomas Senior Analyst
Raymundo Olivo VP
Henley Castleman Manager
Sharon Bonifaz Senior Analyst
Michael Douglas EVP
Joseph Mohen VP
Catherine Bialobrzeski Associate Director
Tom Wengler Associate Director
Paula Adelstein Manager
Grace Coste Manager
Roselynn Imperial Senior Associate
Kyle Marshall Senior Associate
Laura Ramos Associate
Michael Cori Associate
Aileen Chen VP
Jonathan Savino Associate Director
James Adamo Manager
Charlotte O'Neal Manager
Shivani Jain Manager
Karma Sherpa Senior Analyst
Vaishnavi Singh Senior Analyst
Amani Francois Senior Analyst
Jamie Reid Analyst
Geetika Dehariya Analyst
Shaan Shaikh Analyst
Emily Hausen Director
Kailie Stevens Manager
Lily Hooker Manager
Graham Langosch VP
David Mayer Associate Director
Patrick O'Malley Supervisor
Brendan Moshensky Supervisor
Michael Trudeau Senior Associate
Lensa Ali Senior Associate
Aslan Mutuwa Associate
Toby Katz Associate Director
Hugh Geraghty Senior Associate
Molly Altman Associate
Boris Kryuk SVP
Holly Joslyn VP
Wendy Gong Associate Director
