Description
The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™.
The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats.
This professional campaign titled 'CATS LOSE THEIR COOL' was published in United Kingdom and United States in March, 2023. It was created for the brand: Temptations, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Pets industry and contains 4 media assets. It was submitted almost 2 years ago.
Credits
Mars Petcare
Vice President Marketing NA - Jean-Paul Jansen
Brand Director - Edwin Padilla
Brand Associate Director - Ellora Esbrook
Brand Associate Director - Gilda Bailey
Brand Manager - Hannah Olsen
Senior Associate Brand Manager - Crosby Wright
Associate Brand Manager - Annie Pulizzi
adamandeveDDB
Chief Creative Officer - Richard Brim
Creatives - Ben Robinson & Mike Whiteside
Creative Director(s) - Colin Booth & Ben Stilitz
Producer - Jess Middleton
Executive Strategy Director - Nick Hirst
Planning Director - Jack Spicer
Senior Planner - Liora Ingram
Junior Planner - Lucy Wilson
Senior Project Manager - Becky Faloju
Group Managing Director - Miranda Hipwell
Business Director - Skye Stoppani
Account Directors - Harriet Carter / Sarah Cornish / Kathryn Armstrong
Account Manager - Alexandra Burchett
Executive Content Director - Jess Taylor
Social Director - Phoebe Wright
Social Creative - Judith Tulkens
Executive Producer of Content - Stephen Mead
Post Producer - Olivia Hards
Head of Motion Graphics - Ed Christie
Motion Director - Hash Khan
Print Producer - Olly Ravaux
Senior Business Affairs Manager - Gemma Davies
Smuggler Films
Director - Randy Krallman
Producer - Gustav Geldenhuys
Production Manager - Adam Evans
Black Kite
VFX Shoot Supervisor – Chris Mortimer
Colourist – George K.
VFX Supervisor – Bruno Fukumothi
Compositing Assist – Srinivasan Chandrasekaran
Producer – Paul Branch
Marshall Street Editors
Editor - Matt Pochettino
Assistant Editor - Nicole Angliss/Rebecca Spaven
Producer - S.J. O’Mara
Factory Sound
Sound design and mix - Jon Clarke and Dan Beckwith
Assistant sound designer - Harry Boyce
Audio Producer - Beth Massey
Weber Shandwick
Caitlin Immel - Vice President, Client Experience
Samantha Barron - Account Director, Client Experience
Madison Miller - Manager, Client Experience
Ellie Halter – Senior Associate, Client Experience
Jaime Castile – Senior Associate, Media Relations
EssenceMediaCom
Melanie Sayed - Media Director, Planning
Ella Farruggia - Media Planner
Faith Torppey - Media Planning Supervisor
