Description
After years of operating in a competitive market, Careem set out with a new advertising strategy to showcase the convenience of its service. Careem believed they could deliver a refreshing, unique message by highlighting the comfort of their cool, air-conditioned cars. "Careem beats summer heat" became the slogan, emphasizing that anyone—from employees and students to household mums—can enjoy a comfortable ride. After a successful launch, the campaign resonates with an audience that values comfort and convenience in the summer heat.
This professional campaign titled 'Careem beats summer heat' was published in Iraq in August, 2022. It was created for the brand: Careem, by ad agency: Noise In Head. This Film medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted 8 months ago by Creative Agency: Noise In Head.
Credits
Agency: @noiseinheadagency
Creative Team: @alijaddoa / @sallyshakir
Creative Director: @ghaithhassooni
Account manager: @amin.humadi
Production House: @photostationst
Production Manager: @jafarbasil
Director: @al_hussein_choony
AD: @abbas_hashem_96
DOP: @samerfhassan
Art director: @alnakash_2
Cameraman: @abather_fadel
1st AC: @alexander.tahaov
2nd AC: @mu_kazem
Gaffer: @30.lkl
Production assistant: @ahmed.yasen96 @huseein_haitham
Makeup artist: @js__makeup_sfx
Stylist: @daneia_thabit
Hair dressing: @hussein_almeahi
Dolly operator: @swdlhyly
Editing: @alijaddoa
Color Grading: @samerfhassan
Photography: @alimaryooph
Storyboard : @tooshiepie
Behind the scenes: @alibash.ph ponyo.92
Accountant: @Ali.i.yahya
Talents: @moh.sameer1 @karamthamer @arwa_dheyaa
