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Description
Burns Group is launching the first global campaign for NuFace, global pioneers in at-home micro-current skincare that leverages insight from hundreds of consumers. "Find Beauty In The Current" flips the traditional anti-aging/problem-solution skincare narrative on its head, by focusing on women being in control to shape the future they want to see, setting their own terms for beauty, aging, and skincare through tech-enabled microcurrent. In order to communicate the complex technology and science behind NuFACE products, Burns Group worked closely with production partner, Aggressive, to develop a proprietary face-mapping special effect that dramatizes the microcurrent working beneath the skin’s surface, which will be leveraged across all campaign assets.
This professional campaign titled 'Find Beauty in the Current' was published in Australia, United Kingdom, and United States in August, 2022. It was created for the brand: NuFACE, by ad agency: Burns Group. This Digital and Integrated media campaign is related to the Beauty and Electronics, Technology industries and contains 2 media assets. It was submitted over 2 years ago by Toni Lee of Toni Lee Communications.
Credits
Agency: Burns Group
CCO: Arturo Gigante
CEO: Jo McKinney
ACD, copy: Whitley Edwards
ACD, art: Meghan Dailey
Producer: Michael Schlachter
Executive Producer: Annie Bishop, Zebra
Strategists: Lauren Vaynberg, Sydney Curry
Account Executive: Kayla Hussey
Client: NuFACE
FOUNDER: Tera Peterson
CEO: Jessica Hanson
CREATIVE DIRECTOR: Gen Esaki
SVP, MARKETING: Katie Guild
BRAND MANAGER: Jackie Korey
Production & VFX: Aggressive
Directors: Alex Topaller, Dan Shapiro
Producer: Alexander Aab
DP: Alexander Dynan
Editor: Jason Yantz
Production Designer: Andrea Huelse
Art Directors: Alex Mikhaylov, Max Chelyadnikov
Wardrobe: Stefania Chekalina
Hair & Makeup: Katie Wedlund
Post Producer: Dustin Pownall
CG Supervisor: Max Chelyadnikov
Designers: Alexey Komarov, Artemy Perevertin
VFX: Alexey Komarov, Vladimir Korneytsev
Compositing: Alexey Komarov, Max Chelyadnikov
Retouching: Max Colt
Colorist: Dominik Deras
Storyboard Artist: Mercer Boffey
Music: Playup Music / @playupmusic
