Description
Wildfires destroyed 10 million m2 of forest in Georgia this year. For a country with a massive air pollution problem, the damage is enormous, but there is still some hope. To remind people about the catastrophe, we exhibited burnt Christmas trees next to the charming fir trees at the annual Christmas fair in the center of the city. As a follow-up we want to start a new Christmas tradition to save the burnt forest - while you’re busy decorating your own Christmas tree, let’s plant a real fir tree where we need it the most. Go to merrytreesmas.com to sponsor a tree in the damaged area. Treepex - an ecological startup will plant a new Christmas tree for you and help you track its growth. The campaign is initiated by local creative agency Leavingstone together with Treepex. Let’s rebuild the damaged forest tree by tree!
This professional campaign titled 'Burned Christmas Trees' was published in Georgia in December, 2017. It was created for the brand: Treepex, by ad agency: Leavingstone. This Ambient medium campaign is related to the Industrial industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Leavingstone, Tbilisi, Georgia
Chief Creative Officer: Levan Lepsveridze
Creative Director: Giorgi Avaliani
Copywriters: Beka Adamashvili, Mikho Kalandarishvili
Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava
Design and Art Director: Nick Kumbari
Illustrator / Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze / Slow Pulse
Technical Lead: Goga Chinchaladze
Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili
DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili
Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava / Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili
