Description
Television viewers might be used to the Pink Panther causing chaos wherever he goes, but in the latest brand campaign for Owens Corning, he is preventing chaos with the help of the brand’s commercial insulation products. For this campaign, creative and media AOR Lafayette American revives the decades-long partnership between the Pink Panther and Owens Corning, bringing the character back to the brand’s advertising for the first time significant time in decades
The campaign follows the Pink Panther on a citywide stroll, fighting the elements with innovative Owens Corning Commercial Insulation products on his side. As the iconic character faces heat, cold, moisture and noise, he reminds us that Owens Corning materials help you bring your dreams to life – and keeps it safe once you do.
This professional campaign titled 'Build With Pink' was published in United States in August, 2024. It was created for the brand: Owens Corning, by ad agency: Lafayette American. This Film medium campaign is related to the House, Garden, Household Products, and Industrial industries and contains 1 media asset. It was submitted 8 months ago.
Credits
Client: Owens Corning Commercial Insulation
Global Platform Director, XPS Foam: Dave Caputo
Senior Brand & Customer Experience Marketing Leader: Christina Poindexter
Brand Marketing Lead: Megan Trout
Brand Marketing Lead: Elizabeth Joyce
Content Creator: Brian Bono
Advertising Agency: Lafayette American
CEO/CCO, Partner: Toby Barlow
President, Partner: Emily Siegel
ECD, Partner: Doug Patterson
CMO, Partner: Ben Bator
Head of Design, Partner: Meg Jannott
Head of Account Services: Stephanie McMillan
ACD: Philip Bator
Art Director: Craig Hedges
Senior Producer: Michele Swanson
Senior Account Supervisor: Justin Morley
Senior Account Executive: Yasmine Shitta
Illustration, Design & Animation: Gimmick Studio
Creative Director: Benoit Fortier
Producer: Gabrielle Doré
Audio: Circonflex
Sound Design + Mix: Frédéric Laurier, Mathilde Langlois-Bettez
Custom Music: Sneak Attack Music
Composer: Sam Beaubien
