Description
P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU.
The campaign aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.
This professional campaign titled 'Brexit Reassurance Campaign' was published in United Kingdom in January, 2020. It was created for the brand: P&O Ferries, by ad agency: Publicis. This OOH Outdoor medium campaign is related to the Transport industry and contains 3 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: Publicis•Poke, UK
Executive Creative Director: Dave Monk
Creative Director: Steve Paskin
Copywriter: Nigel Roberts
Art Director: Steve Paskin
Designer: Dave Stansfield
Business Director: Matt René
Senior Account Director: Leah Schneider
Senior Account Manager: Caroline Pollard
Producer: Stephanie Dracos
Media Buying Agency: Starcom
Media Planner: Mark Kennedy, Brenna Larson
Post-Production: Prodigious
