Break the Silence

Men get together to talk over beers. So we decided to turn these everyday drinking occasions into an opportunity to talk about an everyday issue: sexual harassment.
Using an everyday beer brand, we create special edition cans to shed a light on this disturbingly everyday issue.
Because 1 in 3 women will experience sexual harassment in their lifetime, we use that ratio to inform a new package design for Budweiser. For every six pack of beer, each third can will come equipped with facts that are impossible to ignore. For every pack sold, Budweiser will donate 33% of the proceeds to Times Up.