Description
Tequila Rose, the UK’s No.1 strawberry cream liqueur, is bringing a touch of pink glamour to London in celebration of Sabrina Carpenter’s highly anticipated concerts this weekend.
For one weekend only, on 8th – 9th March, Tequila Rose is installing ‘Break in Case of Glam-ergency’ boxes at key London commuter hubs—helping fans go from frazzled to front-row ready in seconds.
Each ‘Shorter & Sweeter’ guerrilla glow-up station is a striking Tequila Rose-pink and inspired by classic Break in Case of Emergency boxes. But instead of fire extinguishers, they contain everything needed for a last-minute glam boost before the big night.
Created by W Communications, the glow-up stations are located at Covent Garden and Waterloo – and are being launched by TV personality Olivia Attwood. Fans stopping by the pop-up this weekend can refresh their blowouts, spritz a strawberries & cream-scented perfume, and take away pocket-sized Tequila Rose-branded blushes. This experience keeps the city's glam levels high while generating must-see content for social media.
To support the activity, an exciting Digital OOH campaign will run on screens in close proximity to the glow-up stations, as well as in and around the O2 where Sabrina fans will end up. Outdoor projections will also be used to help turn Covent Garden pink in an activation executed by media agency Bountiful Cow.
This professional campaign titled 'Break in Case of Glam-ergency' was published in United Kingdom in March, 2025. It was created for the brand: Tequila Rose, by ad agency: Bountiful Cow. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 2 months ago.
