Brand Identity for Zimmer

"Zimmer" embodies a modern approach to the consumer, offering quality, convenience, simplicity, competent packaging and rational prices.
"Zimmer" is a large and friendly team. Youth, multinationality, modern thinking and compulsory technical education are distinctive features of "Zimmer" employees.
It is interesting that the brand brought not only high-quality household appliances to the world, but also many happy married couples. A lot of people, working for "Zimmer", found their soulmate here. As the company leaders joke, this fact allows the brand to feel well what a modern family needs, and to produce appropriate household appliances for a carefree family life.
The brand builds strong long-term relationships with its customers or friends. The slogan of the brand sounds like "Freund für das Leben" (German for “Friend for lifetime”).
When it comes to a logotype, you can recognize the letter "Z" in the three stripes of the logo. Sharp and bold lines convey German rigor and precision.
As a result "Zimmer" raised brand awareness and took 60% of the market amongst its competitors.