Description
Some men do like receiving flowers so why is it such a feminine thing? The strategy was to change womens' perceptions of giving flowers to men to raise awareness for an independent flourist in Leeds. From this I came up with the big idea 'Boys will be boys'. It shows men holding flowers whilst demonstrating typically manly habits which women find annoying. This is a humorous representation of men with flowers.
This student campaign titled 'Boys Will Be Boys' was published in United Kingdom in April, 2019. It was created for the brand: Floral Expression, by ad school: Leeds Arts University. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 5 years ago.
Credits
Advertising School: Leeds Arts University, Leeds, UK
Creative Director: Nicholas Young
Art Director / Copywriter: Lucy Matthews
