Description
BMW is the only car brand in Israel (and one of the only car brands in the world) that has chosen a woman representative, actress Ayelet Zurer, as the “face” of the brand.
So, when we saw the buzz and enthusiasm around DALLE- 2, the world's most advanced AI software, we decided to take the technology for a “test drive.”
We searched "car driver" in many variations, and almost 95% of the outputted results were of male drivers.
From this discovery, we came up with a quick print campaign that shows that even the most advanced software has a way to go when it comes to women's representation.
This professional campaign titled 'BMW vs. DALLE-2' was published in Israel in October, 2022. It was created for the brand: BMW, by ad agency: Publicis Groupe Israel. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
Client: BMW
CEO: Shelly Shamir Keinan
Creative VP: Igal Ezra
Creative director: Anat Itzhaki Abu
Copywriter: Shlomo Kavas, Benel Shkuri
Art director: Gal Mamalia, Kobi Nevo
Customer VP: Ran Danino
Client management: Noa Sivan, Or Fitussi
VP Strategic Planning: Hadas Dublin
Strategic Planner: Asaf Nerson
Studio: Lea Avram Vayzer,
Zehava Greenberg, Roni Rappaport, Lilian Bar Lev, Dana Schussberger, Yulia Jacques, Jenny Gindos, Nadav Salomon, Dafna Yaron, Mai Oshfiz, Yaron Srafati.
POC: Mikayla Bogart Mikayla.bogart@publicisgroupe.co.il
