Description
Tostadas and Tostaos Bimbo face fierce competition in Colombia, with bakeries that flood every corner of the neighbourhoods. That's why Bimbo decided to launch an integrated campaign aimed at elevating the significance of our toasts, turning them into a ritual – a ritual that accompanies the mornings and afternoons of Colombians, elevating them into something sacred. Because Beyond the taste, eating Tostadas and Tostaos Bimbo is devotion.
This professional campaign titled 'BIMBO- Beyond taste it's a devotion' was published in Colombia in April, 2023. It was created for the brands: Bimbo and Bimbo Bakeries, by ad agency: McCann Colombia. This Film and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted over 1 year ago by Felipe Gómez Muñoz.
Credits
Advertising Agency: McCann Colombia
Production Company: Austria Films, Bog, COL
Creative Chief Officer: Diana Triana
Creative Directors: Cesar Cadena - Juan Manuel Prieto
Art Directors: Daniel Puentes - Cristhian Castellanos
Copywriters: Jairo Restrepo - Paula Gutierrez - Felipe Gómez Muñoz
