Description
Big Brother Naija's 8th season aimed to be the biggest yet, featuring past stars battling for the "GOAT housemate" status. To create buzz and generate excitement, we introduced "Biggie's World," a multiverse where past contestants reunite. This also subtly hinted at unique twists, preempting how dramatic the season will be.
We drew inspiration for the visual identity of the season from the Big Brother eye and this featured prominently across all our designs.
The campaign heavily relied on organic fan buzz (Nigerians love to discuss the show) and paid influencer promotion. Finally, viewer engagement was boosted through digital challenges with rewards for loyal fans. The campaign execution perfectly blended creativity, AI and strategic media placement.
This professional campaign titled 'Biggieverse' was published in Nigeria in July, 2023. It was created for the brands: DStv and DStv Nigeria, by ad agency: X3M Ideas. This 360°, Digital, and Integrated media campaign is related to the Media and TV and Streaming Promos industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency: X3M Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Director of Brand Management: Temitope Ayeni
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma, Oladunni Williams
Deputy Director of Brand Management: Vivian Obiano
Head Of Art: Samuel Oluwagbemi
Copywriters: David Odey, Simisola Apatira, Olajumoke Fakomi
Art Directors: Joel Jeff-Onyegbule, Femi Olotu, Tobi Aleji, Oyindamola Asapetu, Richard Mgbeokwii
Editor: Yinka Bamgboye
Brand Managers: Oluwadamilola Adu, Blessing Jaja-Adata, Daniel Ilogu
