ADVERTISING

McDonald's

Big Tasty 2024

Agencies: TBWA\ANG • MAKA

Description

It’s love at first sight, as soon as you open the wrapper to discover the new Big Tasty BBQ & Big Tasty Habanero burgers from McDonald’s. We partnered up once again with our friends at TBWA & McDonald’s Malta to create a memorable, quirky & feel-good video advert to introduce the two newest flavours in the Big Tasty range. With the aim behind the concept being to honour the massive amount of love present for the Big Tasty in the local market, that has now been reimagined for the summer seasons with two brand new burgers with innovative ingredients. Furthermore, reigniting Maltese love for this renowned fan-favourite burger and reinforcing the key aspects of the Big Tasty including taste, quality & value through size, that people already know and love.

This professional campaign titled 'Big Tasty 2024' was published in Malta in June, 2024. It was created for the brand: McDonald's, by ad agencies: MAKA and TBWA\ANG. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 9 months ago.

Credits

Agency - TBWA\ANG
Client - McDonald’s Malta
Brand - McDonald’s Malta

Concept Direction - TBWA\ANG
Video Creative Treatment - MAKA
Agency Account Executives - Louise Cachia
Agency Creative - Brian Wolfgang and Leanne Bondin

Video Creative Producer - Sean Aquilina
Head of Production - Maria Vella
Jr.Project Manager - Julia Camilleri
Senior Video Creative Director - Matthew James Ellul

Main Cast - Yuric Allison & Kurt Magri

Director of Photography - Sean Aquilina
Art Department - Martina Zammit
Project Coordinator - Victoria Schembri
Post Producer - Jake Vassallo
1st Assistant Director - Julia Camilleri
Food Stylist - Sabina

1st Camera Assistant - Gabriel Gaviria
Gaffer - Owen Michael Grech
Grip - Daniel Licari
Hair & MakeUp - Kim Deguara
Production Assistant - Caroline Curmi

Secondary Cast, Giacomirna D'Addato, Ritianne Spiteri, Naomi Schembri, Nicky Schembri, Maureen Cassar, Luke Hess, Francesco Gadliardi

Voice Over Artist - Yuric Allison
Video Editor - Jake Vassallo
Color Grading - Tharan Tandle

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