Description
THE CHALLENGE
Promote CITILINK’s big capacity baggage among LCC (Low Cost Carrier) competition directly to the travellers & people who planned a trip.
IDEA
In order to grab our TA attention “the shoppers”, we create a unique communication tools in a shape of big luggage and put it at some shops in front of bunch of merchandises. Showing how much stuff you can bring on with 27 kg free baggage.
RESULTS
CITILINK ambient ad really stole the show. It was taken the shoppers attention even at the super-crowded market. Some shoppers were taking picture with our ad and the message “CITILINK’s 27 kg free baggage” spreads at social media with zero media investment.
This professional campaign titled 'Big Luggage' was published in Indonesia in September, 2013. It was created for the brand: Citilink, by ad agency: DM Pratama. This OOH Outdoor medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 11 years ago.
Credits
Advertising Agency: DM Pratama Communications, Jakarta, Indonesia
Executive Creative Director: Maria Sum
Creative Director: Teddy Ichsan Arifin
Creative Group Head: Hari Priyanto
Copywriter: Dimas Satrio Utomo
Account Service: Madra Maharani, Jimmy Leonard
