ADVERTISING

BIC

BIC LIGHTERS - IF YOU'RE LIGHTING, LIGHT IT WITH BIC

Agency: Tonic

Description

An Ad campaign for BIC lighters depicting the mishaps that occur when a person has a faulty lighter.

This professional campaign titled 'BIC LIGHTERS - IF YOU'RE LIGHTING, LIGHT IT WITH BIC' was published in Egypt and United Arab Emirates in December, 2024. It was created for the brand: BIC, by ad agency: Tonic. This Digital and Film media campaign is related to the Personal Accessories industry and contains 3 media assets. It was submitted 4 months ago by Director: Omar Nayef of Cult Communication.

Credits

Client: BIC Lighters
Agency: Tonic International
Production House: Shadow Studios

Creative Director: Mario Daou
Account Manager: Rami Kamal

Director: Omar Nayef

Executive Producer: Charbel Dahdouh
Producer: Mohammad Zaki
Line producer: Nour Mouwafy
Head of production: Emad Ghatas
Assistant producer: Marwa Othman

Director's Producer: Aya Gaafar
Storyboard Artist: Maggie Ashraf

DOP: Mohab Abou Elnas
Art Director: Karim Yousry
Stylist: Reem Abassi

1st AD: Mohamed Abdelaziz (Zizo)
2nd AD: Buthina Taimour

Production Manager: Mohamed Shafiq
Production Team: Mokhtar Mahmoud, Kariem Awaga, Shady Alaa, Yousif Tarek, Fady Essam, Adham Away and Mohamed Magdi.

1AC: Galila Shoieb
Gaffer: Asfora
Key Grip/ Panther: Mahmoud Totti

Assistant Stylist: Youmna Khaled
Wardrobe: Mohamed Soliman
Hairdresser: Nasser
Make-Up Artist: Luka

Sound Engenier: Bassel

Video Assist: Wael

Casting Agency: Keeva

Post House: CULT
Editor: Amr Mekki
Post Producer: Sarah El-Masry

Colorist: Ahmed El Gendy

VFX & Demo: Nutshell Studios
VFX Supervisor: Hisham El Mohamady
Composting Supervisor: Moaz Hisham - Anas Osama
VFX Producers: Islam Abdelmoniem -Asser Abdelmoniem

Sound Design & Mix: The Garage Sound Studio Hatem Saad

Demo Composer: Ehab Fawzi (Bob)

VO: Nadeem Khaled

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