Filmic Art – Ahlgrensbilar – Better with Candy Cars
character sketches
Candy shoes
Candy Car in 3D
Rough animation
Description
http://filmicart.com/
The best-selling 'car' in Sweden isn't one you can drive; it's one you can eat! This candy has been a beloved treat amongst swedes for generations. Historically, their ads have been eye-catching and memorable, but this year they wanted boost their creativity even more. To reach youth and young adults as a new target group, the look and feel of this ad had to resonate with today's pop culture. The main source of inspiration? Music videos. We brought this style alive with cell animated quirky characters and backgrounds made in 3D with a miniature feel to it. We produced 20s, 15s and 6s ads, each in 4 different formats for social, DOOH and TV. The music score was composed exclusively for this commercial, amplifying the joyful and carefree atmosphere of the film.
Director: FILMIC ART
Production company: FILMIC ART
This professional campaign titled 'Better with Candy Cars' was published in Sweden in October, 2023. It was created for the brand: Ahlgrens Bilar, by ad agencies: Filmic Art and TBWA. This Content, Design, and Film media campaign is related to the Confectionery, Snacks and Food industries and contains 6 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: TBWA, Stockholm, Sweden
Production Company: Filmic Art, Stockholm, Sweden
