Description
This action was launched in Belgium on the occasion of a major awareness day against the use of mobile phones while driving. Social media is partly responsible for our distraction behind the wheel. We don't want to miss a post, a story, or a like. And among these platforms, one stands out as particularly problematic: BeReal. This app asks you to respond within 2 minutes and post a photo of what you're currently doing. Unfortunately, 1 out of 3 notifications occurs during rush hours and primarily targets young drivers. To remind everyone to stay focused on the road, even when a BeReal notification appears, we connected a network of digital billboards to the app to launch our own notification at the same time: Stay focused on the road. Not on BeReal.
This professional campaign titled 'BeReal'ly focused on the road' was published in Belgium in October, 2024. It was created for the brand: VSV, by ad agency: AKQA Brussels. This Film and OOH Outdoor media campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 7 months ago.
Credits
Executive Creative Director: Peter Ampe
Creative Director: Antoinette Ribas
Creative team: Vanessa Hendrickx, Antoine Wellens
Strategic team: Dominique Poncin, Britt Decraen, Aze Van Coillie
Account team: Matthias Roose, Lies Bernaer, Leen Van Lint
Digital Strategy Director: Wies Dickens
Performance Marketeer: Jonas Sprengers
Social Creative: Julie Zegers
Head of Productions: Olivia Naudts
RTV Producer: Bram Busschots
Editor: Sven Vanhee
Brand designer: Sacha Lempereur
Animation studio: The Others
