Description
Rimmel London reintroduced its Lasting Finish 35HR Foundation to South Africa, adding more shades for all the diverse skin tones. For other brands, that would have been enough, but not for Rimmel. We realised that we had to move the people, in order to move the product.
Combining insight with innovation (with the help of our media partner Polygon), we enabled Rimmel to uncover and share Beauty in Real Time. How? By creating an experience where people who tried the Rimmel Lasting Finish 35HR Foundation got to be the face of the brand, on billboards in and around the activation area, their city and in other South African cities too. All within 30 minutes of trying the product at our activation.
This professional campaign titled 'Beauty in Real Time' was published in South Africa in April, 2024. It was created for the brand: Rimmel, by ad agency: Machine_. This Experiential and OOH Outdoor media campaign is related to the Beauty industry and contains 1 media asset. It was submitted 10 months ago by Group Executive Creative Director: Jabulani Sigege of Machine_.
Credits
Brand Manager: Gabi Sinclair
Trade Marking Manager: Kelly Smith
Social Media & Influencer Manager: Bongeka Mbana
Marketing Manager - Consumer Division SA: Nicole Campagnano
Advertising Agency: Machine_, South Africa
Managing Director: Robyn Campbell
Business Unit Director: Lauren Brabant
Account Director: Muneeb Davids
Project Managers: Asithandile Maqashu, Neesha Hassan
CCO: Pete Little (Publicis Groupe Africa)
Group ECD: Jabulani Sigege
Creative Director: Roderick Laka
Art Directors: Roderick Laka, Simone Moema
Designer: Prince Bvuma
Senior Copywriter: Mahlatse Moetlo
Strategy Lead: Tafadzwa Muzuwa-Penny
Media: Polygon
Staging Company: Publicis Commerce
Event Manager: Londiwe Mosito
Event Director: Ami Kotze
Photography Production: Incommon
Producer: Tidimalo Motlhamme
Photographer: Kopano Perkins
Editor: Retang Sebeka
Videography: Kaimara Studio
Editing: TinToy Films
