Description
For a decade, MoneyLion has helped millions of Americans make their best financial decisions. But in a crowded financial space, we needed more than a moment to break through. We needed a “Beast Move” to bring MoneyLion to a whole new audience.
So, we teamed up with MrBeast and Amazon to make money easy—and fun—with the launch of Beast Games. From the $4M MoneyLion Beast Games Giveaway to financial literacy content in true MrBeast style, this was more than an Ad—it was a full-on experience to make money as fun, wild and epic as MrBeast himself.
This professional campaign titled 'Beast Games Giveaway' was published in United States in December, 2024. It was created for the brand: MoneyLion, by ad agency: Malka Media. This 360° medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
Executive Sponsors: Bill Davaris, Chris Apostle
MoneyLion Team: Tim Hong, Yuka Yoneda, Tyler Munson, Tim Binder, Gauri Vasudeva
Program Director: Jack Nealy
Head of Project Management: Marina Shal
Head of Production: Matthew Kaunitz
Head of Post: Andrew Pidcock
Head of Creative: Mike Mahon
Group Creative Director: Claudio Eduardo Vieira
Creative Directors: Ronny Northrop, Tyler Pierce, David Carpenter, Kato Toombs
Supervising Producer: Steve Ginsberg
Supervising Editor: Brad Howell, Dave Clanet
TVC Director: Matthew Kaunitz
TVC Producer: Adam Bollinger
Animation Supervisor: Ed Sergi
Creative Producer: Jeff Capanelli
Senior Producer: Devon Honeyman, Nikki Palucci
Production Manager: Aaron Bollinger
Director of Content Marketing: Topher Ziobro
Social Strategy: Taylor Tutin
Senior Project Managers: Alana Keeley, Alexa Rae Perez, Vishaal Reddy, Megan Embrey, Kirsten Delgado, PMP
Associate Post Producer: Adrienne Rosenberg
Senior Post Producer: Anthony Sarni III
Post Pro Audio Mix: Gaelan Mullins
Production Coordinator: Bianca Bortoluzzi
Motion Designer: Wever Viana
Editor: Roberto Villasuso, Joe Radano, Sam Rush, Gabriel Anchondo, Rodrigo Vaccari
Assistant Editor: Nicholas Acevedo, Ricardo Ramos Lastra
Colorist: Samantha Meneses
Copy: Jackie Marinese, Ronny Northrop, Ian Luna, Ariel Craine, Jae Shin, Jeff Johnstone
Senior Art Director: Damian Szczepara, Rares Cimpean
Senior Graphic Designer: Laurie Holinka, Nathan Calhoun, Zach Hamilton
Graphic Designer: Alberto Bernal
