Description
Why settle for less when you can choose an oatmilk without trade-offs? Planet Oat’s newest campaign, titled “Be Good to You,” shows that with Planet Oat, you don’t have to compromise. You can prioritize both great taste and nutrition.
Developed by creative agency EP+Co, the brand’s AOR since late 2021, the new campaign aims to provide consumers with clear reasons to choose Planet Oat.
The new platform from Planet Oat invites consumers to never settle. Offering superior taste and nutrition — like low sugar and high calcium options — the brand is focused on emphasizing their oatmilk’s ability to help consumers satisfy their personal wants and needs, as seen in the new spot.
Throughout the spot, we see multiple facets of the same person all interacting on screen together (created using a morphing set device), giving the feeling of traveling deeper into her thoughts as a consumer and creating a smooth and engaging flow that highlights the product, nutritional features, and rich, creamy taste.
The campaign is currently running regionally on TV, digital channels and social.
This professional campaign titled 'Be Good to You' was published in United States in March, 2024. It was created for the brand: Planet Oat, by ad agency: EP+Co. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 9 months ago.
Credits
Chief Creative Officer: John Cornette
Chief Strategy Officer: Chris Plating
Chief Client Officer: Kat Shafer
EVP, Director of Content Production: Danny Miller
Executive Producer: Stoney Duckett
Associate Producer: Quinn Tucker
SVP Group Creative Director: Bee Reynolds
SVP Creative Director: Taylor Lucas
Senior Art Director: Page Halter
Senior Planner: Scott Sidhu
SVP Group Account Director: Amanda Dwyer
Account Director: Mary Smolen
Account Manager: Michael Zhou
Production Company: Mirada Studios
Production Studio: Barrandov Studios
