Barkov City
Barkov City Case
Description
On Wednesday, August 31, 2024, Tampere, Finland was transformed into "Barkov City" as Aleksander Barkov celebrated the Florida Panthers' historic Stanley Cup victory with his hometown. Barkov, who became the first Finnish-born NHL captain to win the Stanley Cup, spent the day with the trophy, marking the occasion with various events throughout the city. The celebration culminated in a ceremony at Nokia Arena, where 15,000 fans gathered to honor him. The "Barkov City" campaign was visible across Tampere, in the media, during the Nokia Arena event, and in the YLE Areena broadcast.
This professional campaign titled 'City of Tampere: Barkov City' was published in Canada, Finland, and United States in August, 2024. It was created for the brand: Aleksander Barkov, by ad agency: Studio Lauraéus. This Content, Digital, and OOH Outdoor media campaign is related to the Sports industry and contains 5 media assets. It was submitted 4 months ago by Art director, creative director, graphic designer, photographer, copywriter: Ale Lauraéus of Studio Lauraéus.
Credits
Credits:
Client: City of Tampere & Aleksander Barkov
Agency: Studio Lauraéus, Helsinki, Finland
Ale Lauraéus: Creative Director, Art Director, Photographer & Videographer
Ilkka Larva: NHLPA Certified Agent & Copywriter
Aki Hautamäki: Director Of Business Development and Events at Tappara
Saara Saarteinen: Event Manager, City of Tampere
