Description
Seeing a 220% surge in phishing reports—over 69,000 cases in Q1 alone—DANA and our team responded with the hashtag #AwasJebakanBadMan (Watch Out for the Badman's Trap). The phrase "AWAS JEBAKAN BADMAN" is a playful slang in Indonesia with a twist. It originates from "Jebakan Batman," which means "Batman’s trap," a term used to describe falling into a trick or deception without realizing it. In this case, "Batman" has been changed to "Badman" to give it a humorous, streetwise twist, suggesting the trap or scam was set up by a "bad guy." It’s a warning to be cautious of hidden scams or traps from people with bad intentions.
This campaign takes a fresh spin on digital safety, breaking down three essential anti-scam tips in an engaging way that sticks.
These tips are presented in a creative and relatable way, featuring talents that you wouldn’t traditionally expect in this context. The unconventional casting choice is intended to deliver a ‘stopping power’ effect, catching attention and making the message even easier to digest for our target audience.
This professional campaign titled 'Badman's trap' was published in Indonesia in October, 2024. It was created for the brand: DANA, by ad agency: EPICIDEA. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising Agency: EPIC IDEA
Founder: Johan Joaquin Mantik
Creative Director: Max Roza Natadjaya
Creative Group Head: Audra Syah Rasjid
Art Director: Yohanes Paulus
Copywriter: Nastasya Tamarind
Account team: Dewi Yullyanti, Detrianis Iradat Andjani
Strategic team: Ariobimo Raharjo, Indah Natasari
Film Director: Bendolt
