Description
Kids' Village, the UK’s first respite holiday village exclusively for critically ill children and their families to enjoy a free holiday, has called for pledges of support in a powerful film by McCann Birmingham. A film that almost wasn’t made.
Titled “Audrina’s Story”, the three-minute spot took an unexpected turn from the agency's original vision. With a script in place and crew ready to go, a single phone call changed everything.
Originally, the film was due to follow Audrina, a 10-year-old girl undergoing treatment for cancer. However, the day before the shoot Audrina was admitted to hospital. Reluctant to cancel and let the charity down, the creative team quickly pivoted to create “Audrina’s Story”.
This professional campaign titled 'Audrina's Story' was published in United Kingdom in November, 2024. It was created for the brand: Kids' Village, by ad agency: McCann Birmingham. This Film medium campaign contains 1 media asset. It was submitted about 1 month ago by Communications: Megan Coulson of McCann Central.
Credits
Agency: McCann Birmingham
Managing Director: Lucy Hudson
Chief Creative Officer: Vince McSweeney
Executive Creative Director and Director: Adam Bodfish
Head of Strategy: Joe Stevens
Senior Producer: Connor Owen
Associate Director: David Jones
Junior Creatives: Liddie Harper and Darcy Blewett
Editor: Jeff Wixon
Grade: Creative Outpost
Music Composition: Gas Music
DOP & Lighting Gaffer: Wipp
