Description
The smoke from the fierce wildfires in northern Chaco, Paraguay, reached Asunción, making the air unbreathable and covering our streets with ashes.
To raise awareness and prompt action, we teamed up with our friends at @wwfpy and used these ashes to create paintings representing some of the species most affected by this tragedy.
When the fire advances, life retreats.
This professional campaign titled 'Ashes of Awareness' was published in Paraguay in September, 2024. It was created for the brand: WWF, by ad agency: Garabato MullenLowe. This Design and Print media campaign is related to the Other industry and contains 3 media assets. It was submitted 3 months ago by CEO: Mauricio Alfaro of Garabato MullenLowe.
Credits
Advertising Agency: Garabato MullenLowe, Paraguay
CEO: Mauricio Alfaro
CCO: Paloma Cella
Account Director: Carla Arza
Project Manager: Sheyla Espinoza
Creative Director: Marcelo Márquez, Juanjo Duarte
Art Director: Diego Centurión, Guillermo Collar
Copywriter: Mario Hannich, Mathias Duarte
Design: Alem Mendoza, Nathalia Morinigo, Arami Torres
Photographer: José Torres
