Art in the mundane 1
Art in the mundane 2
Art in the mundane 3
Description
Art in the mundane
While Beauty is subjective, brand Nilkamal Furniture wanted to establish its products as beautiful works of art.
So we looked at the everyday furniture and found new ways to see art in the mundane.
By highlighting the curves, lines, and shapes in different pieces, we created an art-show-like series that captures the hidden beauty of Nilkamal furniture.
We made people take a second look at the furniture that's overlooked.
This professional campaign titled 'Art in the mundane ' was published in India in April, 2024. It was created for the brand: Nilkamal Furniture, by ad agency: IdeateLabs. This Digital medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 11 months ago.
Credits
Title: Art in the Mundane
Client: Nilkamal Furniture
Agency: IdeateLab
Art Director: Snehal Yerunkar
Copywriter: Snehal Yerunkar
CCO: Raman Minhas
Creative Director: Sunneith Revankar, Suketu Gohel
Account Manager: Deepa Mallesh, Lionel Dsouza, Shivangi Agarwal
