Description
Today Walmart is unveiling its plans to deliver a Black Friday and Cyber Monday shopping experience like only Walmart can – offering incredible savings on top of its Every Day Low Prices on the hottest holiday gifts, all with an easy and convenient experience. Adding to the thrill of the deal hunt this year, Walmart is introducing new surprise deal drops, a new GenAI shopping assistant and the return of Walmart+ Early Access.
Here's everything customers need to know about Walmart’s Black Friday and Cyber Monday deals events:
When to shop
Walmart’s most anticipated shopping moment of the year spans three events, offering customers spectacular savings all month long on toys, tech, home, fashion, décor and more:
Event 1 deals begin online Mon., Nov. 11 at 12 p.m. ET exclusively for paid Walmart+ members, 5 p.m. ET for all customers and starts in stores Fri., Nov. 15 at 6 a.m. local time.
Event 2 deals begin online Mon., Nov. 25 at 12 p.m. ET exclusively for paid Walmart+ members, 5 p.m. ET for all customers and starts in stores Fri., Nov. 29 at 6 a.m. local time.
Cyber Monday deals start Sun., Dec. 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers on Walmart.com and the Walmart app, bringing customers incredible savings for the online shopping extravaganza, including Walmart+ Early Access three hours early.
“We know customers are shopping for the holidays, and Walmart’s ‘Black Friday Deals’ events are a one stop shop for incredible savings on a wide assortment of the most wanted items,” said Latriece Watkins, executive vice president and chief merchandising officer, Walmart U.S. “Thanks to the hard work from all our associates, customers can rest assured we’ll have the season’s must-have gifts from top brands like Apple, Samsung, Xbox, Beats, Barbie, LEGO, Dyson, Reebok, Levis and so much more.”
How to shop:
For customers seeking a little less hustle bustle and a lot more holly jolly this season, Walmart is making the shopping experience exciting, easy and convenient:
More deals, more newness, more excitement
To build onto the thrill of the season, this year, were dropping deals in the middle of our ‘Black Friday Deals’ events exclusively on Walmart.com and in the Walmart app for even more ways to save.
New Ways to Shop With AI
This holiday season, Walmart is transforming shopping with the power of AI to offer highly personalized, convenient experiences. The company continues to expand the beta test of its GenAI-powered shopping assistant, which enables customers to discover, evaluate and decide on the best product for their unique needs. Just like a real-life shopping assistant, it will respond to customers in natural, free-flowing conversations, thereby enhancing their shopping experience. Customers can also utilize a suite of previously announced GenAI tools, including GenAI search, which powers more relevant and cross-category search results. New this year, Walmart is leveraging AI and GenAI to offer a more personalized Walmart.com, specifically predicting the type of holiday-related content that customers want to see - during deal events and throughout the entire season. Walmart also recently launched a GenAI-powered Customer Support Assistant that goes beyond just understanding the customer’s intent to taking actions, like finding orders and managing returns, making the shopping experience seamless from start to finish.
Unlock more for less: Walmart+ extends Early Access, offers half-off memberships
A recent survey found that 80% of Walmart+ members plan to take advantage of Early Access.* This year, Walmart+ has extended its Black Friday Early Access window by two hours, giving paid Walmart+ members a five-hour head start on can’t miss deals. To cap off the season, members will also get to shop new Cyber Monday deals dropping on Dec. 1 for three hours before the event is scheduled to begin.
For customers who haven’t unlocked all the benefits a membership provides, Walmart+ is offering what may be the season’s biggest Black Friday deal: a one-year annual Walmart+ membership for just $49. This half-priced offer is valid until Dec. 2 and will allow customers to enjoy a full year of benefits such as free delivery on millions of items, exclusive savings on dining, fuel and travel, free video streaming and more.
Effortless convenience during the busiest time of the year Walmart continues to adapt to customers' ever-changing needs with Early Morning delivery starting at 6 a.m. and Express Delivery available in as soon as 30 minutes. This year, thanks to the retailer’s AI technology, the company expanded its delivery reach by an additional 12 million households. For an extra fee, Walmart+ members can also “plus up” their shopping experience to InHome delivery, adding an extra layer of ease and convenience.
This professional campaign titled 'Are you ready for the most dramatic Black Friday ever?' was published in United States in October, 2024. It was created for the brand: Walmart, by ad agency: Walmart Creative Studio. This Integrated medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 6 months ago.
