Description
Bojayá, Chocó, is a small region in Colombia, deeply marked by government neglect and the violence of guerrilla warfare. Yet, it is home to a resilient community determined to leave behind the scars of conflict. They draw upon their ancestral culture and craftsmanship to transform the region's unique fruits into exquisite products worthy of the world’s finest restaurants.
However, due to systemic neglect and extreme poverty, they have struggled to communicate their value and showcase their products. Meanwhile, wealthier cities within the same country are appropriating their cultural heritage, profiting from it without offering any form of compensation.
This is why we decided to support this community by creating the identity of “Productos Antonella.” This initiative honors their collective efforts, biodiversity, and the mystical artistry of their work by featuring entirely hand-drawn illustrations.
This professional campaign titled 'Antonella ' was published in Colombia in January, 2024. It was created for the brand: Antonella, by ad agency: CJ Martins. This campaign is related to the Food and Industrial, Agriculture industries and contains 7 media assets. It was submitted about 15 hours ago by Creative Art Director: Juan Fernando Martínez .
Credits
ADVERTISING AGENCY: CJ MARTINS
GENERAL CREATIVE DIRECTORS: MARIO BETANCUR GIRALDO, SANTIAGO MARTÍNEZ.
CREATIVE ART DIRECTOR: SANTIAGO MARTÍNEZ, MANUELA DEVIA.
CREATIVE COPYWRITER DIRECTOR: MARIO BETANCUR GIRALDO
ILLUSTRATOR: MANUELA DEVIA
