ADVERTISING

Central Emergency Response Fund

Another Silent Night

Agency: VML

Description

This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realized that the words to the familiar song had been changed with lyrics describing the pain and fear of those trapped in conflict areas around the world, and the hope and relief that can be provided by humanitarian aid. The performance has been turned into a docu-style video now available on social media, with the goal of raising funds for the United Nations Central Emergency Response Fund (CERF.) Visit DonateMiracles.org to support this effort.

This professional campaign titled 'Another Silent Night' was published in United States in December, 2017. It was created for the brand: Central Emergency Response Fund, by ad agency: VML. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.

Credits

Advertising Agency: VML, New York, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, NA: Mike Wente
Executive Creative Director: Fabio Seidl
Executive Producer: Kolby Slocum
Managing Director, Creative Technology: Craig Elimeliah
Group Creative Directors: Harsh Kapadia, Silmo Bonomi
Copywriter: Mark Leephaibul
Art Director: Jesse Echevarria
Music Producer, NA: Nick Keenan
Client Engagement Director: Kate Boccio
Business Affairs Manager: Cindy Morales
Client Engagement Supervisor: Vicky Trinh
Senior Project Manager: Nakia Sinclair
Project Manager: Lani Mann
Channel Director, Media: Nick Centofante
Associate Channel Director, Media: Eva Kuczynski
Channel Manager, Media: Kelly Conlin
Channel Manager, Paid Search: Erin Reed
Associate Channel Director, Social Media: Kate Wadkins
Channel Manager, Social Media: Jaime Manela
Director, Strategy / Insights: Tarini Shrikhande
Production Company: Timber & Frame
Director / Editor: Ben Severance
Producer: Alexandra Morrow
DoP: Alexander Sutula
Gaffer: Jack Rohner
Grip: Ian Hoyt
Sound: Justin LaCroix, Pete Nenortas
Musical Composer: Micah Tewers
Production Services: Black Watch Productions
Executive Producers: Monica Anderson, John Anderson
Color Grading: Sim Post / NYC
Senior Colorist: Rob Sciarratta
Executive Producer: Clare Movshon
Mix Artist: Pete Morse / Red Vault Audio
Studio: The Studio / Portland
Audio Engineer: Steve Drown
Assistant Engineer: Jake Susla
Piano: Paul Sullivan
Lyrics: Paul Conway Fullam / Malluf Music ASCAP
Chorus Director: Con Fullam
Lyrics: Elias Arts

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