“I AM WHO I AM”, a campaign by Brand Builder Morocco for Pepsi Black Morocco, fights against all concept of “Shame” that made many Moroccans change their looks, career paths, and identity in order to fit in a society. Instead, Pepsi Black celebrates diversity, boldness, and uniqueness of Moroccan Gen Z.
Description
“WHO AM I?” vs “WHO ARE WE?”
One question, if asked correctly, can change the definition of a whole society. It can turn it from an ashamed society, with limited choices, to a daring one with endless possibilities.
And it all starts with giving every individual a voice to define themselves in whichever way they like.
“I AM WHO I AM”, a campaign by Brand Builder Morocco for Pepsi Black Morocco, fights against all concept of “Shame” that made many Moroccans change their looks, career paths, and identity in order to fit into a society. Instead, Pepsi Black celebrates diversity, boldness, and uniqueness of Moroccan Gen Z.
“I AM WHO I AM” is a motto for people who embrace everything that makes them who they are even if that might be against the society’s codes.
After all, it’s the individuals that make a society, not the other way around.
This professional campaign titled '"ANA HOUA ANA", "I AM WHO I AM" ' was published in Morocco in September, 2021. It was created for the brands: Pepsi and Pepsico, by ad agency: Brand Builder Morocco. This Content, Digital, and Film media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Advertising Agency: Brand Builder Morocco
Production Company: Atypic8
Directors: Anass Elgad & Doha Moustaquim
Creative Director: Reda Lahmouid
Strategic Planner: Abdellah Yousfi Maroufi
