Love with no BS
Street performance in Central Park
Poster
Description
For Hispanics, dating outside their culture comes with unique challenges, mainly because Latinos and Latinas must navigate a maze of stereotypes and false expectations just to find something real. The dating scene is full of BS, and Chispa is here to cut through it.
As the leading dating app for Latinos in the U.S., Chispa launched its latest campaign, “Amor with No BS,” over Valentine’s weekend with an unforgettable Off-Broadway experience. We reimagined Shakespeare’s most iconic love stories—Romeo and Juliet, Twelfth Night, and Hamlet—through a Latino Gen Z lens, stripping away outdated labels and stereotypes to make them authentically ours.
As the centerpiece of this campaign, we created an original play produced by Chispa. It featured an all-Latino cast and crew and showcased our culture both onstage and behind the scenes. This initiative wasn’t just about entertainment; it was a cultural statement, one that celebrated Latino identity, rejected misrepresentation, and proved that when it comes to love, authenticity matters.
This professional campaign titled 'Amor with no BS' was published in United States in February, 2025. It was created for the brand: Chispa App, by ad agency: BeautifulBeast. This Content, Digital, and Experiential media campaign is related to the Other and Recreation, Leisure industries and contains 3 media assets. It was submitted 11 days ago by CEO, Creative Chairman: Aldo Quevedo of BeautifulBeast.
Credits
Agency: BeautifulBeast
Chief Creative Officer: Flor Leibaschoff
Executive Creative Director: Diego Duprat
Copywriter: Thiago Magnini
Art Director: Mariano Díaz
Producer: Matias Sada
Account Executive: Victoria Acosta
Chief Brand Officer: Salma Gottfried
CEO: Aldo Quevedo
Production Company: La Banda Films, Los Angeles
Executive Producer: Roberto Sneider
Director Of Brand Affinity, Match Group: Julia Estacolchic
Brand Manager, Match Group: Mariano Pintor
Director of Public Relations, Arxna: DJ Hardy
