Description
Cashless stores are excluding millions of American who live below the poverty line. People who live below the poverty line do not have enough income to sustain an active bank account. And without that, they are excluded from cashless grocery stores like AmazonGo. Amazon Go For Everyone will change that by transferring food stamp into in-store credit, allowing American working poor to be included in this new technology.
This student campaign titled 'AmazonGo For Everyone' was published in United States in April, 2019. It was created for the brand: Amazon, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 5 years ago.
Credits
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, USA
Professor: Mel White
Professor: Kevin O'Neill
Voice Over: Tina Perkins
Copywriter: Yuchien Wang
Art Director: Lindsay Weisleder
